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Why are transparent LED displays so popular?Classification and demand analysis
2022-06-09


Due to the gradual saturation of the conventional LED display market and the limitations of its use in areas such as glass curtain walls. In order to improve this situation, the LED transparent screen was born, which has developed rapidly since 2017 and has become more and more popular in the market. The following Lianman Optoelectronics will take you to know the LED transparent screen:



1. What is a transparent LED display screen?


What is a transparent LED display, many products in the industry (conventional transparent screen, photoelectric glass, grid screen, film screen, grid screen, etc.) have also begun to be named after this. Traditional LED screens have caused many problems due to their tightness, opacity, excessive weight, poor heat dissipation, structural redundancy, and high power consumption, such as light pollution, limited application in the field of glass curtain walls, and cannot be well integrated with the environment. LED Transparent Screen" appeared,.


The transparent LED display is a subversive innovation of the conventional LED transparent screen. Targeted improvements are made to the patch technology, lamp beads, and control system. With the hollow design structure, it reduces the blocking of the sight by the structural components and maximizes the to improve the perspective effect.



2. Common classification of transparent LED display


1. The transparent screen with hard light bar has a transparency rate of about 60-80%. This type of transparent screen is the mainstream in the current market, and its products, technologies and supply chains are relatively mature. Under the circumstance that the traditional LED display screen is difficult to achieve new breakthroughs, the transparent display screen has brought a new trend to the stage. When it is lit, it can display the corresponding content, and when it is not lit, it can be "invisible". This kind of equipment is perfect for the changeable stage.


2. Flexible grid screen

The splicable LED display module is composed of LED point light source, PC card strip, aluminum buckle, steel wire and other components. The pixel distance of the flexible LED grid screen ranges from P25 to P200mm, and it can easily achieve a large display area ranging from tens of square meters to tens of thousands of square meters through splicing. It mainly meets the needs of real estate projects, commercial centers, glass curtain walls, hotels, and high-rise buildings. Facade and other large area display needs.


2. LED grille screen is a type of product that puts a single PCBA light strip into an aluminum profile, and then glues the light surface. There are two forms of in-line lamp beads and surface-mounted lamp beads. Such products are generally used for large spacing above P15. This product is mainly suitable for outdoor building display and lighting.



2. Flexible LED film screen, can be attached and hung, ultra-thin and light, can be flexibly cut according to the structure and size, and can be installed on the curved surface. LED film screen is mainly used in commercial complexes, atriums, sightseeing elevators, glass fences and other places, as well as many small spaces with glass walls that did not have installation conditions before.


3. The photoelectric glass screen adopts the combination of photoelectric technology and glass technology, which can be widely used in building curtain walls, shop windows, exhibition halls, museums and other scenes. At present, only a few manufacturers can achieve mass production of this type of products, the transparency can reach 90%, and the high brightness can exceed 4500nits. The IMD package design is used, there are no redundant chip components, the lamp beads are customized in small size, and the surface of the screen body is Cleaner, lamp adhesion can be improved by 30%.


4. Film screen, film screen is also called crystal film screen because it is transparent like crystal. It is a lamp bead with integrated lamp driver, which is mounted on the transparent conductive film. The existing transparent conductive materials on the market include ITO, MetalMesh, nano-silver wires, graphene, etc. The transparent substrates cannot be mass-produced in China due to PEN and CPI, and most of them use PET that cannot withstand high temperature. In addition, there are also products that directly replace the base material PI of FPC with PET. It is mainly suitable for indoor occasions such as atrium fences, glass partitions, etc.



3. Is the transparent screen worth the investment?


LED transparent dosplay screen has the characteristics of transparency, lightness and thinness, and is currently a good display product that cooperates with glass window display. Through the cool video display on the LED transparent screen, it greatly attracts the attention of the incoming and outgoing passengers, enhances the attention of the store, enhances the image of the brand, and promotes the sales of the merchants. Therefore, LED transparent screens have received extensive attention and enthusiasm in the market. Whether it is a commercial complex, a shopping mall, a 4S store, or a window, the SLR is a place with glass, and it is a market where transparent LED displays exist. For example, in the building lighting project, the glass screen required in the future may be replaced with LED transparent display screen, and the number of such projects is still increasing, and the market scale is gradually expanding.


3.1 Market demand

With the continuous development and progress of LED display technology, people's requirements for outdoor advertising media are getting higher and higher, and traditional advertising light boxes, posters and other media have been unable to meet people's new advertising development and needs, so outdoor high-definition LED display The screen stands out and quickly becomes a new trend in the development of new media. In such a large environment, transparent LED display screens have begun to gradually occupy the market demand, especially in the application field of glass curtain walls, occupying an increasingly important position.


At the same time, in urban planning and construction, glass window engineering buildings are more popular, which prompts the emergence of indoor transparent LED displays. Cooperating with the transparent LED screen to display the excellent glass window engineering building, the engineering building has fashion, color diversity, modernity and sense of technology, giving people a unique expressive force.


3.2 Product Advantages

At present, whether it is LED display products in traditional fields or products in emerging segments, LED displays are developing in the direction of lightness and thinness. From outdoor fixed installation to indoor large-screen display, the trend of "transparency" is becoming more and more obvious. At the same time, in the superimposed use of precise advertising push, human-screen interaction, 3D and other technologies, the application scope of transparent LED display is still further expanding.


The newly upgraded installation method of LED transparent screen-indoor installation and outdoor video viewing has stepped into the public's sight. Extremely new applied methods, the status and development trend of video technology and its design concept close to the needs of the mass market have prompted it to develop rapidly in a short period of time, and a new investment hotspot has begun to take shape.


3.3 Market size


Transparent LED displays continue to explode, and the market potential is huge. According to the forecast, by 2025, the market output value of LED transparent screen will be about 10 billion yuan.


Since 2017, some transparent LED display manufacturers have not only created many excellent large-scale case projects, but also continued to innovate in product performance and form, and are at the forefront of creative display. Due to the influence of national policies such as "light pollution" and "city appearance rectification", transparent LED display products have risen rapidly. In order to help create a new city image, with the stable and mature technology and application, high-end commercial display, high-tech fields, and even digital stage art are the markets where LED transparent screens exist.



4. How to choose a suitable transparent LED display screen?


Precautions when purchasing transparent LED display screen models

1. Installation environment: whether to install indoors or semi-outdoors, whether the installation method is fixed installation or hoisting, fixed installation is usually less expensive than hoisting installation, because hoisting is usually used in the rental field, requiring frequent disassembly, and adding materials (box air box) Wait).

2. Viewing distance: Provide the viewing distance of the transparent LED display, such as close-up viewing or long-distance viewing, and what kind of effect is required for peripheral viewing.

3. Specifications and models: If you do not know how to choose the specifications, you can contact Lianman Optoelectronics to choose the appropriate model for you according to the specific environment.

4. Size and area: Please specify the area of the transparent LED display to be made, and determine the length and width of the screen, so that Lianman Lighting will lead you to make a detailed quotation plan for the transparent LED display. If you only know the approximate area, we can also recommend it for you to make it easier for you to make a choice.



Precautions for Brightness Selection of Transparent LED Display:

1. Pure indoor application environment, including enterprise exhibition hall, hotel lobby, shopping mall atrium, elevator, etc. The brightness of the pure indoor environment is dark, and the brightness of the transparent LED display is recommended to be 1000-2000cd/㎡, and it is best not to exceed this range. Effects, glare, power consumption, etc.

2. Semi-outdoor shading environment, including glass curtain wall of automobile 4S shop, shopping mall window, sales department, etc. Brightness requirements are higher than for indoor applications. The brightness selection should be around 2500-4000cd/㎡ to ensure the normal display effect of the transparent LED display.

3. In the outdoor environment, in a sunny environment, the low-brightness transparent screen will cause blurry pictures due to insufficient brightness. Therefore, the brightness selection of the transparent screen should be 4500-5500cd/㎡ to meet the display effect of the transparent LED display in strong sunlight.




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